{"id":35424,"date":"2025-10-13T18:16:38","date_gmt":"2025-10-13T16:16:38","guid":{"rendered":"https:\/\/husbands-paris.com\/en\/?p=35424"},"modified":"2025-10-13T18:16:38","modified_gmt":"2025-10-13T16:16:38","slug":"holzer-lang","status":"publish","type":"post","link":"https:\/\/wpadmin.husbands-paris.com\/en\/journal\/holzer-lang\/","title":{"rendered":"HOLZER – LANG: ALPHABET"},"content":{"rendered":"\n
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\u201cI SAY THE WORD\/I SAY YOUR NAME\/I COVER YOU\/I SHELTER YOU\u201d – Jenny Holzer for Helmut Lang.<\/p>\n\n\n\n

Central to the 1990s, Helmut Lang belongs to a generation of effacement. Seeking to abolish fashion, he began by disappearing. No spectacle: clothing. No shows: seances. Technical materials, countless pockets, a sliver of skin: utilitarian and erotic. Transparent and invisible, Lang reframes clothing, atomizes fashion.
In its fine meshing, the brand realizes its most striking act of communication with the artist Jenny Holzer: a radical declaration.
Ex-Collab, celebrated for occupying Times Square, Jenny Holzer is read everywhere and seen nowhere. Her material is text: orders, epiphanies, slogans – Truisms, Inflammatory Essays, Laments.
A truism is a truth so obvious, that it needs no author.<\/p>\n\n\n\n

4 dates, 1 movement.<\/p>\n\n\n\n

1996, Venice – Vienna meets New York.
The artist Jenny Holzer and the designer Helmut Lang fill a white cube with one fragrance and three sentences.
\u201cYOU ARE THE ONE\/YOU ARE THE ONE WHO DID THIS TO ME\/YOU ARE MY OWN\u201d
Declarations of love? of ownership? the start of a fruitful partnership.<\/p>\n\n\n\n

1998, SoHO.
The duo redefines the shop as space. Clothing gallery, art shop – the tills are hidden, there is nothing – nothing but clothing.<\/p>\n\n\n\n

2000, 80 Greene St.<\/p>\n\n\n\n

Large-scale perfume campaign: no model, no slogan – a black poem on white paper: \u201cI BITE YOUR LIP\/I BREATHE YOUR BREATH.\u201d
Lang makes fashion a text, Holzer a text, fashion.<\/p>\n\n\n\n

January 7th, 2015, Sperone Westwater Gallery.
Lang left fashion ten years ago – his first art show opens tomorrow. In the prodigious space lie masses of \u201cfabric confetti\u201d, a cluster of the archive the designer shredded upon his departure.
Helmut Lang destroyed clothing – only forms remain.<\/p>\n\n\n\n

\u201cI RUN FROM YOU\/I SLEEP BESIDE YOU\/I SMELL YOU ON MY CLOTHES\/I KEEP YOUR CLOTHES\u201d.<\/p>\n\n\n\n

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LATEST<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Helmut Lang archive. long sleeve t shirt, padded silk velcro vest. 1999<\/p>\n<\/div><\/div>\n\n\n\n

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<\/span>\"Helmut
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Helmut Lang. Jenny Holzer.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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<\/span>\"Helmut
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Perfume Ad Campaign. artwork by Jenny Holzer. art dir. Marc Atlan.jpg<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/span>\"Helmut
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Helmut Lang campaign. photo unknown. 1992<\/p>\n<\/div><\/div>\n\n\n\n

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<\/span>\"Helmut
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Helmut Lang. First Look. by Walter Pfeiffer. 1984<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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<\/span>\"Helmut
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Helmut Lang Perfume Ad Campaign. artwork by Jenny Holzer. art dir. Marc Atlan.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/span>\"Helmut
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Helmut Lang, Jenny Holzer, Shop Interiors. Store Concept by Richard Gluckman.<\/p>\n<\/div><\/div>\n\n\n\n

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<\/span>\"ARNO.
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ARNO. by Jennu Holzer. Florence, 1996ARNO. by Jennu Holzer. Florence, 1996<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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<\/span>\"HELMUT
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HELMUT LANG PARIS. phot. by Jenny Holzer. paris<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/span>\"Nipple
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NIPPLE TANK. Helmut Lang Menswear. 2004<\/p>\n<\/div><\/div>\n\n\n\n

<\/span>\"jenny-holzer--with-you-inside-me-comes-the-knowledge-of-my-death\"
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Helmut Lang Ad. by Jenny Holzer. 1989.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n